What I Think of Love & Light Collabs
“We love your work, we adore your insight, we appreciate your perspective…” Spiritual marketing teams keep sliding into my inbox with sugar-coated flattery. And three sentences later, they ask me to collaborate with their platform.
The exact platforms and people I’ve been critiquing for selling diluted, performative wellness—and, frankly, straight-up neocolonialism in yoga pants.
It’s impressive, in a sad sort of way, how easily flattery, a marketing title, and a complete disregard for logic combine. They want my voice, my credibility, and my audience (this would be you) —to polish the halo on a brand whose main product is the very nonsense I critique. Free memberships, discount codes, “exclusive access”, all things I don’t need and don’t value, are what they offer in return. A free membership in a space whose content I actively write against. That’s basically the offer. I almost laugh out loud, somewhere between “are you serious?” and “wow, that optimism.”
People often don’t realize that someone wholeheartedly engaged in decolonizing work operates on a completely different wavelength. Or frequency, if you will. Popularity, fame, or crumbs from big brands or platforms don’t impress me. They never have, and they never will.
Someone doing decolonizing work is deeply critical of the systems these platforms are built on. That means we don’t collaborate lightly, and certainly not for free memberships, discount codes, or “exposure.” It’s wild. It’s like asking a vegan to promote a steakhouse. I mean, honestly? What were you thinking, Growth Manager?
And in case you weren’t aware, my spiritually curious friend… your trust is the most valuable thing anyone can ever receive. Critical wellness conversations are growing, people are starting to ask harder questions, and some communities are no longer taking everything at face value. Between ongoing scandals (white supremacy, racism, sexism, abuse, exploitation, etc.), audiences are becoming more skeptical, more protective, and rightly so. And this is exactly what brands and platforms are trying to siphon off: the vampire industry of “wellness,” polishing their halo without doing any of the actual work. Feeding on flattery, freebies, and the illusion of credibility.
You can read my work ad- and discount-free. The only thing I’m promoting right now is my digital tip jar and Substack. It’s optional, sane, and far less absurd than selling New Age BS in a subscription box.
To other creators: your audience and their trust are not worth selling for crumbs. Building a social media channel takes enormous work and nerves, and anyone who’s been at it knows that. Protect that trust. Amplify what matters.
That’s it, love and light to you all…
If this resonated with you, moved you, or made you pause and reflect – consider this your cue. I’ve set up a virtual tip jar via Buy Me a Coffee. No monthly commitments, no strings, no memberships required.
Your sweet kindness helps keep the thoughts flowing, the energy exchange intact, and the glow of my inner goddess alive. It won’t fix capitalism, but it might buy me five minutes of joy (or at least a cortado).
Gracias. Thank you. Jërëjëf. Merci. Obrigada. Danke. Arigatō. Medaase. Grazie. Hvala. Tack. Asante. Shukran. Teşekkürler. Dziękuję.
